MYIQ ///// Mobile Youth IQ

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Mobile Youth IQ is the first US text messaging learning tool. Weekly, panelists ages 12–22 offer their opinions on text via a text-based questionnaire. MYIQ provides subscribers with youth insights into the evolving mobile/wireless marketing and behavioral space.

MYIQ provides an ongoing stream of feedback from the most entrenched consumers on every topic that touches the lives of US youth. From campaign evaluation to insight into mobile usage, MYIQ is an irreplaceable tool for marketers to understand what really drives youth in today’s mobile marketplace.

In addition to the newsletter, published six times annually, MYIQ is available for turnkey custom studies at both the strategic and executional level. Annual newsletter subscriptions are available for $5,000 and custom studies are priced by project.

MYIQ is brought to you by North Castle Nextstep and Enpocket—leaders in youth and mobile marketing.

To subscribe

To learn more about custom studies: customresearch@myiq.info

About North Castle Nextstep
Nextstep, a division of North Castle, was founded in 2003 as a specialty digital solutions provider whose sole focus is the development of digital and wireless communications programs for global marketers targeting teenagers and young adults. Nextstep was founded in recognition of the obvious migration of this target to digital and wireless media. North Castle Partners, an independent advertising and communications company, is a national leader in the field of youth marketing and advertising. North Castle has long been an innovator in the development of unique, youth learning tools and strategic planning, resulting in breakthrough youth advertising campaigns.

The launch of MYIQ is the natural extension of over 15 years of working with teens on staff to help the marketplace reach this audience with maximum effectiveness.

To learn more, see www.northcastle.com.

About Enpocket
Enpocket provides all that marketers and agencies need in order to use learn and profit from the benefits of mobile marketing. Since its inception in 2001, Enpocket has led the industry in defining how mobile marketing is best deployed, orchestrating campaigns for over 400 clients throughout Americas, Europe, Asia, and Australia. Enpocket's offerings include the Enpocket Engine, the world's most widely used mobile marketing software. The brain of the system is Enpocket Insight, the richest source of actionable consumer data from campaigns and general mobile usage in the marketplace. By combining the best in campaign management software with the deepest understanding of the mobile consumer, Enpocket Solutions optimize relevance and response so a low cost mobile contact strategy can improve performance across all media channels.

The launch of MYIQ brings together Enpocket's leading technology with a key target demographic for US marketers expanding into the wireless space.

To learn more, see www.enpocket.com.