MYIQ ///// Mobile Youth IQ

printable version

Breaking Mobile Campaigns:

Close-Up’s Kissing Tips
Close-Up Toothpaste launched a free kissing tips program running April 25-May 1, 2005. By texting the word “KISS” to the shortcode TASTY, consumers can receive 3 consecutive days of kissing tips. Available on all carriers.

Download a Tru-tone by The Crystal Method and Win a Trip
Throughout April, Crystal Method fans will be able to download a tru-tone of “Intro”, a new song from the band’s latest album, as part of a pre-album release promotion. All fans that download the tru-tone will also be automatically registered to win a trip to Seattle to see them DJ live in concert on May 27th.

The Weather Channel Made-For-Mobile Video Forecast
Local and personalized weather forecasts are now available on mobile videophones. The high quality weather maps and information are provided by The Weather Channel. The service is available to Sprint, Cingular/AT&T and Midwest Wireless subscribers through MobiTV for a flat fee of $10/month. In addition you receive live TV from over 20 channels.

MasterCard Fighting Fraud
MasterCard is now offering their European customers a way to prevent credit card fraud. The service, which will be available in North America at the end of 2005, sends a sms message when a high-risk transaction is identified. The customer verifies the transaction by sending a text message.

Create your ”Own Tones”
Frog Mobile developed Own Tones™, a service that allows you to record your own voice ringtone. The service is available to Cingular/AT&T and T-Mobile customers. Other carriers will be added soon.

Starburst Text to Win
Masterfoods launched an integrated US-based mobile marketing campaign. Consumers can enter to win prizes by texting game codes found on wrappers to JUICY (58429).

Mobisodes for Paris Hilton
Fox will launch 26 original The Simple Life mobisodes. The one-minute mobisodes will show never-before-seen footage of Paris Hilton and Nicole Ritchie’s behind the scene adventures. The service is available through Verizon Wireless's V CAST service.

Google Local Search
Google now offers local listings, maps, and driving directions on your mobile. You also have the ability to call the business you are looking for without having to remember the number. To access the service go to http://mobile.google.com/local on your mobile and enter your query.

WB One Tree Hill
The WB Network and Cingular Wireless gave One Tree Hill viewers the opportunity to decide how an episode will end. Fans could text in through April 22 to decide if Nathan should kiss his sister-in-law. Viewers that texted in were also entered in a sweepstakes. The results were broadcasted on April 26 on the WB Network.